VENDOR PROGRAM SUPPORT
Maximise your vendor co-marketing programs with experienced support
Navigating, planning and executing impactful vendor-aligned marketing campaigns can be complex - but not with the right support and vendor co-marketing expertise.
We are the hands-on specialist consultants with 20+ years' experience working with software and technology vendors including IBM and Microsoft. We know what it takes to become and develop as a vendor business partner, how to benefit from the opportunities that vendor programs provide, and how to deliver effective vendor-aligned co-marketing campaigns that support your business, the vendor and importantly your clients.
GETTING THE MOST FROM YOUR CO-MARKETING
Technology and software vendors co-marketing programs can help you grow your business by generating demand for your services as a preferred partner and helping you reach new customers or markets with a stronger presence.
But, navigating these programs and technical rules can be complex, and determining the best approach can be time-consuming. This is where we add great value.
Through co-marketing management, we help you
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Understand the intricacies of co-marketing programs
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Determine how to get maximum value from funding
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Identity what tactics will provide the best outcomes
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Develop campaigns and content for complex topics
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Reduce the workload and impact to your teams
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Help maintain a collaborative relationship with vendors
GETTING THE CAMPAIGN MIX RIGHT
Running an effective campaign means getting the right mix of tactics for your goals and could include a mix of:
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Events & Trade Shows
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Digital Marketing
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Content Marketing
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Advertising
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Direct Marketing
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Sales Enablement
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Merchandise
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Activations
OUR APPROACH TO CO-MARKETING MANAGEMENT
Our proven approach to co-marketing program management has been built on over 10 years of managing co-marketing programs with major vendors. We understand what it takes to plan, develop, execute and submit effective campaigns that adhere to program requirements and deadlines.
